Black Lives Matter

#BLACKLIVESMATTER




Black lives matter is an activist movement that African Americans came up with stop violence and racism against black people. The movement began in 2013 on social media by using the #BLACKLIVESMATTER, and expanded to protesting on the streets and speaking out against police killing of black people. police brutality, racial profiling and racial inequality in the United States criminal justice system.

Public Relations opportunity for the #BLACKLIVESMATTER

Social media such as Facebook and Twitter are used as a marketing tool, therefore this can benefit the movement #BLACKLIVESMATTER by campaigning on social media so that the movement can reach a larger audience. Twitter can be used to talk about the experiences that people have regarding the movement. Facebook can be used 
to create a #BLACKLIVESMATTER
page so that it can be easy for people to read more about the movement and also be engaged in the movement. Facebook is easy and fast so many people can be able to use it at all time.


Social medial plays a big role in movements like #BLACKLIVESMATTER because when it started in America other countries in the world were able to also be join the movement. Which means the social media made it possible for the movement to trend around the world and create awareness for the movement.



Public Relations Challenges for the #BLACKLIVESMATTER


The challenge on social media about #BLACKLIVESMATTER is that there is a lot of misunderstanding with the movement. People that are not black and LGBTQQ feel that they are excluded in the movement so they work against the movement on social media and say #ALLLIVESMATTER. Those people feel attached and hatted on on social media by black people that are supporting #BLACKLIVESMATTER.


Recommendations for strategic use of social media



To show that #BLACKLIVESMATTER, people that are involved in the movement should use social media to show that #BLACKLIVESMATTER is not a hate movement on other races but a movement that is trying to fight against the killing and racial profiling that only black people are experiences. The movement is basically looking at black people only. They should also also engage or invite the TGBTQQ to also be part of the movement so that they may not feel left out because, they are also experiencing the killings and racial profiling that any straight black male or female is experience. Just because they prefare to be with the same gender they are, it doesn't mean they are not black or they don't experience what others are experiencing.

Comments

  1. thandiwe phiri6 March 2018 at 23:12

    Black live matter is a great movement that i support and i think lots of people are not aware about this movement.

    ReplyDelete
  2. Gugu Masilela6 March 2018 at 23:16

    thandiwe phiri, People are aware of it. I think the problem is that some black people dont want to engage in it because they are scared that people might say to they only care about black lives while All lives matter

    ReplyDelete
  3. Palesa Chabaku6 March 2018 at 23:17

    thank you for raising such people tend to forget that we all human beings and be belong in one nation.

    ReplyDelete
  4. Gugu Masilela6 March 2018 at 23:19

    Palesa Rosemary, Black Lives Matter is what will change the world and make it a better place for everyone

    ReplyDelete
  5. Anonymous6 March 2018 at 23:24

    I think #blacklivematter is amazing and it brings people together. I also think there must be an awareness about it, people must know it so that they can participate on it.

    ReplyDelete
  6. Gugu Masilela6 March 2018 at 23:40

    Dineo Mmatli i agree with you, more people should be involved in the movement and show commitment to it.

    ReplyDelete
  7. Ngxalaba Andisiwe14 March 2018 at 00:40

    We are all the same why should we be killed because of the colour of our skin we did not choose to be black.

    ReplyDelete
    Replies
    1. Gugu Masilela14 March 2018 at 00:54

      Ngxalaba Andisiwe that is an excellent point, the colour of our skin shouldn't define who we are

      Delete
  8. Sibonokuhle Rose Mbatha14 March 2018 at 01:28

    we all human beings, skin color doesn't matter or make one different from the other

    ReplyDelete
  9. Gugu Masilela14 March 2018 at 01:47

    Sibonokuhle Rose Mbatha everyone should put that in mind before discriminating against other races

    ReplyDelete

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